If you do decide to use Google Adwords then you will be able to receive a number of benefits including:
- You will only pay when an interested person clicks on your website – this is different from traditional advertising offline where you spend money and hope that your target market actually engages with the ad, without really knowing if they have
- You can set your own budget – this means that you can set the budget to suit your needs. You can also put a cap on what you spend daily and this can be changed at anytime
- You can reach your target customer at the right time with the right ad – this is because you can target people in a specific place at a specific time of the day with your ad
- Google adwords can show results fast because you will be at the top of the search engine straight away
The downside of Google Adwords is that many businesses in Glasgow often forget to carry out keyword research. This is an essential part of any Google Adwords campaign because it is important that you find out what the general public are searching for when it comes to your products/services. If you just guess or target keywords that aren’t specific to your company then you could end up with little or no clicks. You could also end up with people clicking on your website who aren’t even interested in what you can offer and are just searching the internet in general.
We have been setting up and managing Google Adwords for businesses in Glasgow for a number of years now and have extensive experience in doing so. We use tools that allow us to do research into what the general public are searching for, we then use this information when we are setting up your campaign – this will ensure that you are being found for terms that are specific to your company. After your campaign is set up we will be constantly monitoring it and refining it where possible, this will allow you to get the most from your budget.
Our set up and management service is affordable and we will provide you with a free quote before any work is started, this way you will know what to expect for our services. If you are in Glasgow and would like a free quote from us or you would like additional information about this service then simply get in touch with our marketing team on 0800 520 0980.